inchcape car dealership

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Audit of the social media accounts Development of a social media marketing strategy

An in-depth audit of the BMW brand in Latvia

task

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To conduct an in-depth audit of the social media channels of the BMW brand in Latvia, to provide recommendations for strategic positioning and brand promotion on Facebook and Instagram.

solution

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During the audit, we identified the weaknesses of the current social media marketing plan of “BMW Latvija” pages on Facebook and Instagram, mainly the low engagement rate.

We developed a new social media marketing strategy, including guidelines for creating engaging content.

We also proposed several third-party projects that would help increase brand awareness.

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Match Agency, Dēļu iela 4P, Riga, Latvia