PR support for an international brand
task
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Provide public relations support as part of the opening campaign of the first Hampton by Hilton hotel in Latvia and develop a brand awareness promotion campaign.
solution
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As part of the hotel's opening campaign, several press releases were prepared - thanks to the complex work in communication with the media, information about the hotel was posted on the largest news portals in Latvia - Delfi, Tvnet, LETA, Dienas Bizness and others, within a limited time frame, thus covering a wide audience. The created content also reached a wide audience on social media.
To boost brand awareness, separate campaigns were developed in 2023 in cooperation with Delfi, aimed at business customers and those who use the hotel's services for leisure purposes. As part of the campaigns, collaborations with influencers were used to create media publications, supplemented by a giveaway organised by the client.