latvian chess federation

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Development of a digital marketing strategy Preparation and distribution of press releases Development of a video advert Content development for social networks and account administration E-mail marketing

Promoting chess for the next generation

task

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To attract schoolchildren to participate in the Latvian School Chess Olympiad.

solution

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We created a video advertisement for the Olympiad, created content and supported social networks, implemented effective multichannel advertising that involved social networks, Google Ads and e-mail newsletters.

As a result, this campaign attracted the attention of more than 5000 users and around 1000 of them eventually participated in the event, despite the change of format (the event was carried out digitally) and the ongoing pandemic.

MATCH agency also managed the subsequent media coverage in the form of press releases and interviews in the media.

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Match Agency, Dēļu iela 4P, Riga, Latvia