Creating a name and a brand for an accounting software
task
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To select an appropriate name for a still in development accounting software and to develop visual identity features, thus reflecting the functions of thesoftware and laying the foundation for further development of the project.
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solution
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Despite having to manage a large amount of documents is one of the basic understandings when it comes to accounting, software that can help small businesses or freelance accountants with these tasks is largely unavailable due to its cost or complexity.
The software developed by the customer is aimed at solving these problems, but there was a need to develop its logo and choose a color palette, as well as a name that would reflect the overall features of the software. Examining several possible stylistic directions, the optimal name was been chosen in accordance with the client's wishes, the necessary color palette was selected and several adaptive variants of the logo were developed.